We think differently. So do our clients
We advise companies with the courage to go against the mainstream and built our own firm the same way. Advisory runs on pyramids of juniors; we went AI-native instead. The operator who pitches sits in your CFO, COO or deal seat and in the room at close.
Why Rebel
It sells you seniority and staffs you with juniors. It hands you a deck and a bill. And it arrives for the transaction, long after the decisions that set the price were made.
The name isn't decoration. A rebel is someone with the courage to think against the mainstream. We advise those companies, and we built Rebel the same way. You bring the conviction; we make it survive diligence with investors, lenders, buyers and boards.
When markets are euphoric, we help you stay careful. When others freeze, we help you move. The best raises, acquisitions and exits of a cycle are made against the mood. That is exactly when senior judgement matters most.
That's the rebellion: advisory measured by what it changes, not by what it bills.
How we work
Every engagement is led by someone who has done the job, not studied it. Capital raises. Cross-border M&A. Public listings. Exits. You get principals from first call to close, not pitch-then-pass.
We work AI-natively from the ground up. Best-in-class commercial tools plus our own proprietary, agentic solutions. A small senior team delivers the speed and depth of a much larger one. Capability compounds.
No passing you between a strategy team, a finance team and a transaction team. The same operators who professionalise your finance and build your growth run your raise, your acquisition, your exit. Continuity is the product.
The offering
Both available standalone or combined. Weighted equally.
Senior capability inside your team on a standing basis. Scoped by outcome and service level, not by days sold.
Senior finance, operating and M&A work is continuous but rarely full-time. Too much to improvise, too little to justify a permanent senior hire. Not an interim fix. A better arrangement.
Senior-led mandates with clear deliverables and accountability.
How engagements are shaped
Fractional roles: VP M&A, CFO, COO, board. Scoped by service level, with a success element where an engagement runs to a transaction.
Strategy, value-creation and growth work. Fixed scope, fixed fee.
Sell-side and capital raise. Work fee plus success fee on completion.
The connective tissue: both modes, one team and capability that compounds from one engagement into the next rather than resetting each time. Judgement, advice and every client-facing decision stay entirely human.
Who we serve
Our core is the Nordic mid-market, typically €10-300M revenue. What our clients share isn't a sector or a size. It's a decision to build something the consensus hasn't priced yet. Borderless by design: we work wherever they build, across Europe and beyond.
Building something the market hasn't caught up with, and needing senior finance, operating and M&A muscle before they can justify hiring it full-time. Venture-backed or independently owned.
Backed on a non-consensus view and now having to prove it. Fractional M&A capability and value-creation work placed inside VC, PE and growth-equity portfolio companies. Company-side, often introduced by the investor.
Moving while the sector waits. Small- and mid-cap listed companies, family- and founder-owned groups, and PE-owned platforms. Systematic inorganic growth, carve-outs and divestments, and a disciplined M&A function stood up from scratch.
Proof points
A technology exit to a global strategic acquirer, led from the deal seat.
A three-way consolidation creating a national market leader.
A cross-border carve-out carried into a buy-and-build.
Public listings and trade-sale exits led from the CFO and deal-lead seats.
Equity capital raising, venture through growth stage.
30+ years of combined operator and transaction experience.
The team
There is no pyramid to feed here, so mandates are staffed with people who have carried the outcome and with nobody else. That is the whole economic argument: seniority stops being the expensive part when there is no bench underneath it.
Years average operator and transaction experience per principal.
Chairs our principals have actually held on real raises, M&A, listings and exits.
Juniors learning on your time. Every mandate is staffed with senior experience.
A curated network of senior operators, fractional CXOs and sector specialists, brought in by engagement. Every mandate is staffed with exactly the right experience, and never with juniors.
Principal to principal
Our job is to make sure it prices it properly. The numbers, the story and the buyers lined up long before anyone asks to see them.